The role of public relation in any kind of relationship or for instance, in this case, the relation between me as a student of Rowan and the Rowan University, would be to ensure that my (the key public’s) image about the institution remains as positive as possible. As a PR professional, they play an important mediator between the organization or the institution and the key publics, and there is clarity of communication between them, along with a positive light in the relation.